TYPE
Global Communications, PR
CATEGORY
Beauty
BRIEF
Support the global launch of Shiseido makeup with communication strategies across the US, EMEA, APAC.
MAIN DELIVERABLES
Developed communication strategy decks, including PR, Events, and Influencer guidelines to be distributed globally
Identified key press, influencer, and industry players to support Shiseido’s social communication strategy
Supported the organisation and logistics for major global press trips including the first press event for Shiseido makeup hosted in Tokyo, followed by Paris, New York City, and Los Angeles
