TYPE
Global Communications, PR, Campaign Management
CATEGORY
Beauty
BRIEF
Developed competitive global communication strategies across Rituals’ largest product category: Bath & Body.
MAIN DELIVERABLES
Planned, wrote, prepared and distributed global communications materials including news and press releases, articles, blog and social media posts, media kits, presentations
Lead the campaign process from ideation to execution of 16+ yearly global 360 campaigns across multiple channels including owned, earned, and paid media
Defined the proposition messaging framework across the entire brand funnel and specified required campaigns, deliverables and assets per touchpoint and channel, considering brand guidelines and cultural boundaries; ensured consistent and accurate messaging across all assets
