PLNT
TYPE
Global Communications, Brand Positioning
CATEGORY
Biophilic & Interior Design
BRIEF
Boost PLNT’s position and authority as the luxury plant-scaping business on the market that combines interior design with in-depth horticultural knowledge.
MAIN DELIVERABLES
Develop brand materials (vision, mission, tone of voice, target audience, content pillars)
Create 1-year communication strategy & calendar
Revise website copy & takeover socials
Develop personal brand strategy & roll-out content