GetYourGuide

TYPE

Communications, Copywriting

CATEGORY

Travel

BRIEF

Email campaign concept and copy to GetYourGuide’s B2b audience to increase awareness and consideration of their platform.

MAIN DELIVERABLES

• Deliver 18 email campaigns to GetYourGuide’s diversified customer segments (5 segments in total)

• Identify key communication pillars and highlight stories relevant to target segments’ wants, needs, and pain points