TYPE
Global Communications
CATEGORY
Games
BRIEF
Boost DrinkDrankDrunk’s brand positioning and market share as the ultimate drinking game for students and adults alike.
MAIN DELIVERABLES
Developed brand materials (vision, mission, tone of voice, target audience, content pillars)
Drove an email marketing campaign with an 64% open rate & 2% click rate, resulting in 150 euros in orders.
Created communication strategy & calendar (owned & earned with possibility of paid advertising)
Revised website copy // takeover socials
